Jan
27
2011
Marketing and past customers
Posted by Nigel in Business, Landscape, portraiture, still life, abstract, Northwest Coast Art, Other Artists, tags: business, Community Futures, customers, marketing, Marty Eisner, purchase
My Paddle at the Studio, FDS 2011
I was talking with Marty at Community Futures today and we went over what I have for my business plan today. He had a number of pointers for how to market. Marty asked me in the middle of the review, “do you contact customers on a quarterly basis?” I said no. And he looked at me with a surprised look on his face, almost incredulous. He went on to tell me that past customers are the most important market to reach. He said that I should be sending out quarterly letters or fliers or some sort of token that I still exist and appreciate their business. And you know what? Marty was right.
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